D&S Agency | Full-service, Bilingual Advertising & Marketing Consulting
Outdated branding is branding that impacts your business growth. Every business must have a modern and visually appealing brand that attracts its target audience and shows its unique value proposition. But your business will see negative results when you nod at obsolete branding. Keep reading to discover the negative signs your business shows caused by […]
Why Outdated Branding Costs You a Fortune Read More »
Let’s see if we got this right: Your business needed a website, so you got one. Now, your business shares your website on social media. Your business profiles on each platform have a link to your site. Perhaps you share content with the “Link in our bio” text at the end of the caption. Your
Website Traffic Not Growing? Here’s What Might Be Going Wrong Read More »
LinkedIn is one of the most underrated social media platforms out there. In our years of experience, we’ve noticed how many businesses overlook LinkedIn and prefer using other platforms like Instagram, Facebook, or Twitter. Some enterprises believe their target audience is not on LinkedIn. Others think growing your following with a business page is not
3 Ways LinkedIn Elevates Your Business Read More »
The Brief Our client, Flowbird, partnered with the NYC DOT to bring the ParkNYC app’s improved experience. ParkNYC is an innovative parking solution that allows motorists in New York City to pay for parking via on-street meters. The app offers users multiple payment methods for parking in the city, including on-street MuniMeters, the mobile app,
Did We Help ParkNYC Get 1.25M Downloads? Read More »
Mark Zuckerberg, CEO of Facebook, and Adam Mosseri, Head of Instagram, announced a new subscription service for paid verification called Meta Verified. The upcoming paid subscription includes multiple features, such as impersonation protections and live chat support. But the service within this service caught our marketing team’s attention: they promise an increase in reach just
Will Meta Verified Impact Your Business Reach? Read More »
Your business might share content consistently that educates, inspires, or sells your offerings. However, when you share it, crickets. People are not engaging with your content or visiting your website. Your business is not getting the number of new leads you want to turn into customers. You are sharing valuable content, so why are you
The Must-Have Starter Guide to an Effective Call-To-Action Read More »
We proudly announce that our D&S Agency team participated in the launch of the new and improved ParkNYC app. What is ParkNYC? ParkNYC is an innovative parking solution for motorists in New York City by the New York City Department of Transportation with technology powered by our client, Flowbird. Users can effortlessly pay for parking
Meet the M/WBE-Certified Small Business Behind ParkNYC’s Brand Refresh Read More »
For many small businesses email marketing can be the key to success, but it needs to be done correctly in order to get past spam filters and make sales. The important factors of an email marketing campaign are content, design, personalization, and retention. Content: When you start thinking about your content you should really start
The Power of Email Marketing Read More »
Outsourcing Outsourcing to an advertising agency comes with both benefits and drawbacks. While some corporations form lifelong relationships with their partnered agency, outside agencies are usually used for shorter-term projects, or on an as needed basis. They are likely to be able to deliver more, higher quality, products, giving you more time to focus on running
Out-sourcing vs. in-house marketing: Pros and cons. Read More »
Your business has its social media accounts set up. The quality of the content is excellent, meaning it provides useful information, looks aesthetically pleasing, and uses related hashtags and buzzwords. However, your content isn’t reaching out to people and, overall, the engagement is low. What is happening with your social platforms? Shadowban is a mysterious
Instagram Moving Forward: What Is Shadow Ban? Read More »
Building your following is something everyone’s trying to do. As you’re reading this, billions of users from different locations and time zones compete with one another. Whether your goal is having millions of followers, a verified badge, an aesthetically pleasing grid, or becoming an influencer, engagement is the core of it all. In other words,
What to Keep In Mind When Planning to Increase Your Social Media Read More »
Websites are not a platform you need to check off a list of must-haves. They are crucial for the visibility and growth of your business. Here are some essential tips for B2B websites that can improve conversion rates and sales! Optimize It For Search Engines With millions of users and blogs to compete with, you
Are you looking for ways to improve your business website? Read More »
Managing your Instagram analytics for your business is super critical when you are growing your following and increasing reach. Understanding the essentials and using them to your advantage can help you immensely. Many people focus on the obvious and ignore the basics, which allow you to see what matters and help grow your community. For
Your Quick Guide to Measuring Reach on Instagram Read More »
Multiple businesses are selling the same or a similar product or service as yours.Therefore, your brand, directly and indirectly, competes with others. With this fact in mind, what makes you different or better from the rest? Why should consumers and prospects buy your product or service instead of getting it from your competitors? That’s when
What Is a Unique Selling Proposition & Three Ways to Define It Read More »
After years of having a specific look, brands often change their logo or the colors they use in their brand. You might have seen articles written about big companies changing their logos. This type of makeover is called a brand refresh. Regardless of your company size, it’s vital to keep your brand updated. As an
Brand Refresh: What You Need to Know Read More »
Government and financial resources It’s important to familiarize yourself with the government resources that are available COVID-19. Loans can be tricky and complicated, and it can be hard to figure out which government programs are available and best for you. So what government resources are available for small business owners? Find out more on our
Impacts of COVID-19 on Small Business: Ways to cope Read More »
info@dsagencyny.com
(212) 370-4252
© 2021, D&S Agency, Todos los derechos reservados.
