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Out-sourcing vs. in-house marketing: Pros and cons.

Outsourcing Outsourcing to an advertising agency comes with both benefits and drawbacks. While some corporations form lifelong relationships with their partnered agency, outside agencies are usually used for shorter-term projects, or on an as needed basis. They are likely to be able to deliver more, higher quality, products, giving you more time to focus on running …

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Impact of effective corporate branding: What is a good logo, and what can it do for you?

Having effective corporate branding is vital to your business’s success. Having a good logo, or a variety of good logos, is key to brand differentiation and image. For starters, you brand needs to be identifiable to its consumers. If you don’t have a logo, your company is likely received as illegitimate and loses its touch …

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Instagram Moving Forward: What Is Shadow Ban?

Your business has its social media accounts set up. The quality of the content is excellent, meaning it provides useful information, looks aesthetically pleasing, and uses related hashtags and buzzwords. However, your content isn’t reaching out to people and, overall, the engagement is low. What is happening with your social platforms? Shadowban is a mysterious …

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What to Keep In Mind When Planning to Increase Your Social Media

Building your following is something everyone’s trying to do. As you’re reading this, billions of users from different locations and time zones compete with one another. Whether your goal is having millions of followers, a verified badge, an aesthetically pleasing grid, or becoming an influencer, engagement is the core of it all. In other words, …

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What Is a Unique Selling Proposition & Three Ways to Define It

Multiple businesses are selling the same or a similar product or service as yours.Therefore, your brand, directly and indirectly, competes with others. With this fact in mind, what makes you different or better from the rest? Why should consumers and prospects buy your product or service instead of getting it from your competitors? That’s when …

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Impacts of COVID-19 on Small Business: Ways to cope

Government and financial resources It’s important to familiarize yourself with the government resources that are available COVID-19. Loans can be tricky and complicated, and it can be hard to figure out which government programs are available and best for you. So what government resources are available for small business owners? Find out more on our …

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