Let’s see if we got this right: Your business needed a website, so you got one. Now, your business shares your website on social media. Your business profiles on each platform have a link to your site. Perhaps you share content with the “Link in our bio” text at the end of the caption. Your email list knows about your website, and you have been sharing it with multiple customers. However, when looking at the website analytics, crickets.
After all the effort, you, as a business owner, don’t feel great about the outcome. Your website isn’t working for your business the way you want.
We have had clients who have felt the same way. They knew something was not working for their business. Instead of feeling lost about what is not working, here are five reasons your business website’s traffic is not growing.
1. Your website's design and navigation need improvements.
2. Your website could benefit from some updates.
When was the last time you updated your website content? Can your ideal customers find accurate information about your business? If you answered “no” to the second question, you have found another culprit behind your website’s lack of traffic growth.
Users expect your website to share up-to-date information related to your business. If your website’s content feels outdated, users will question the legitimacy of your brand and whether you are open for business. For an up-to-date website, hiring a team that offers a monthly service for website maintenance and updates is essential for your business.
3. No SEO
SEO (aka, search engine optimization) is a fundamental process that helps make your website search engine friendly. It provides multiple benefits to your website, including organic traffic and presenting your business as an authority in its industry.
Your website needs keywords related to your business and what users are searching for to enhance your digital presence. However, SEO does not provide fast results. Investing in tools and a website team with SEO expertise will bring exceptional results to your business, but it will take time to see consistent traffic from it.
4. Your social media strategy requires refinements.
Aiming beyond simple metrics such as getting more likes, comments, and followers is essential on social media. Your business should focus on other meaningful goals to maximize your social media content’s effectiveness.
Social media helps generate brand awareness. It also allows your business to provide value to your followers to consider your business as the solution to their pain points and needs. With your content, it is essential to make them curious and eager to learn more about your business. That is why your business should share content intended to make your audience exit the social media platform and visit your site. Remember, not all your followers see your social media content; therefore, one weekly post with the “link in our bio” call-to-action is not enough.