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For many small businesses email marketing can be the key to success, but it needs to be done correctly in order to get past spam filters and make sales. The important factors of an email marketing campaign are content, design, personalization, and retention. Content: When you start thinking about your content you should really start …
Outsourcing Outsourcing to an advertising agency comes with both benefits and drawbacks. While some corporations form lifelong relationships with their partnered agency, outside agencies are usually used for shorter-term projects, or on an as needed basis. They are likely to be able to deliver more, higher quality, products, giving you more time to focus on running …
Out-sourcing vs. in-house marketing: Pros and cons. Read More »
Your business has its social media accounts set up. The quality of the content is excellent, meaning it provides useful information, looks aesthetically pleasing, and uses related hashtags and buzzwords. However, your content isn’t reaching out to people and, overall, the engagement is low. What is happening with your social platforms? Shadowban is a mysterious …
Building your following is something everyone’s trying to do. As you’re reading this, billions of users from different locations and time zones compete with one another. Whether your goal is having millions of followers, a verified badge, an aesthetically pleasing grid, or becoming an influencer, engagement is the core of it all. In other words, …
What to Keep In Mind When Planning to Increase Your Social Media Read More »
Websites are not a platform you need to check off a list of must-haves. They are crucial for the visibility and growth of your business. Here are some essential tips for B2B websites that can improve conversion rates and sales! Optimize It For Search Engines With millions of users and blogs to compete with, you …
Are you looking for ways to improve your business website? Read More »
Managing your Instagram analytics for your business is super critical when you are growing your following and increasing reach. Understanding the essentials and using them to your advantage can help you immensely. Many people focus on the obvious and ignore the basics, which allow you to see what matters and help grow your community. For …
Your Quick Guide to Measuring Reach on Instagram Read More »
Multiple businesses are selling the same or a similar product or service as yours.Therefore, your brand, directly and indirectly, competes with others. With this fact in mind, what makes you different or better from the rest? Why should consumers and prospects buy your product or service instead of getting it from your competitors? That’s when …
What Is a Unique Selling Proposition & Three Ways to Define It Read More »
After years of having a specific look, brands often change their logo or the colors they use in their brand. You might have seen articles written about big companies changing their logos. This type of makeover is called a brand refresh. Regardless of your company size, it’s vital to keep your brand updated. As an …
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