Kendra Valencia

For many small businesses email marketing can be the key to success, but it needs to be done correctly in order to get past spam filters and make sales. The important factors of an email marketing campaign are content, design, personalization, and retention. Content: When you start thinking about your content you should really start …

The Power of Email Marketing Read More »

Outsourcing Outsourcing to an advertising agency comes with both benefits and drawbacks. While some corporations form lifelong relationships with their partnered agency, outside agencies are usually used for shorter-term projects, or on an as needed basis. They are likely to be able to deliver more, higher quality, products, giving you more time to focus on running …

Out-sourcing vs. in-house marketing: Pros and cons. Read More »

Your business has its social media accounts set up. The quality of the content is excellent, meaning it provides useful information, looks aesthetically pleasing, and uses related hashtags and buzzwords. However, your content isn’t reaching out to people and, overall, the engagement is low. What is happening with your social platforms? Shadowban is a mysterious …

Instagram Moving Forward: What Is Shadow Ban? Read More »

Building your following is something everyone’s trying to do. As you’re reading this, billions of users from different locations and time zones compete with one another. Whether your goal is having millions of followers, a verified badge, an aesthetically pleasing grid, or becoming an influencer, engagement is the core of it all. In other words, …

What to Keep In Mind When Planning to Increase Your Social Media Read More »