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What Is a Unique Selling Proposition & Three Ways to Define It

Multiple businesses are selling the same or a similar product or service as yours.Therefore, your brand, directly and indirectly, competes with others. With this fact in mind, what makes you different or better from the rest? Why should consumers and prospects buy your product or service instead of getting it from your competitors? That’s when

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Impacts of COVID-19 on Small Business: Ways to cope

Government and financial resources It’s important to familiarize yourself with the government resources that are available COVID-19. Loans can be tricky and complicated, and it can be hard to figure out which government programs are available and best for you. So what government resources are available for small business owners? Find out more on our

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