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Why do colors have so much power?  The reason colors are so influential lies in how our brains respond to them. The psychology behind color is not an exact science, but it is well supported by studies and experiments showing how colors affect our behavior. For example: Color can trigger emotional responses, such as the […]

SEO (Search Engine Optimization) is one of the most important strategies for improving a website’s visibility. However, many people believe that achieving a good search engine ranking requires being a technical expert. The truth is, there are many actions you can take to optimize your website without advanced programming knowledge. In this practical guide, we

In a world where traditional advertising faces message saturation, experiential marketing has become a key strategy to capture attention and build customer loyalty. But what exactly is experiential marketing and how can you apply it to your business? In this article, we’ll explore its importance, examples of brands that have successfully implemented it, and tips

Interactive storytelling is a dynamic method of creating narratives where the audience becomes an active participant in shaping the story’s progression and outcome. Unlike traditional storytelling, which follows a linear path, interactive storytelling utilizes technology to provide users with choices and pathways that influence the narrative in real-time. How is augmented reality changing the way

A few weeks ago, our CEO, Sojey Fernández, had the honor of being one of the featured speakers at CEO Talks Innovation RD, an event hosted by its founder, Indhira Báez, designed to connect leaders, entrepreneurs, and SME owners with innovative ideas and effective strategies for business success. The event brought together some of the

In a world where consumers are increasingly looking to support brands that stand for something meaningful, the concept of Brand Activism has emerged as a powerful trend reshaping the landscape of marketing and branding. Brand activism goes beyond selling products or services; it’s about taking a stance on social, environmental, or political issues that matter

In the vast world of marketing and advertising, healthcare stands out as a unique niche, requiring careful attention and specialized strategies. Unlike conventional businesses, healthcare marketing is marked by its sensitivity, where every word holds weight, disclaimers are crucial, and precision is paramount. Before we explore the distinctive features that set healthcare marketing apart from

So, you know how there are these fancy AI tools like Canva that make it super easy to whip up cool graphics for your business? They’re like magic wands for creating visuals in no time. But here’s the thing: are they enough, or should you still consider bringing in a branding agency? Okay, let’s start

In today’s digital world, where things keep changing and customer habits evolve, businesses face a lot of challenges. Among these challenges, there’s one important thing that many companies don’t pay enough attention to: their marketing strategy. Even though there are many ways and tools for brands to stand out, a lot of them don’t fully

Nowadays, shopping isn’t just in stores or online; it’s both at once. This mix-up has made “omnichannel” a key approach for businesses that want to give customers a smooth and unified shopping experience. In the past, companies used different ways to reach customers, like stores, websites, mobile apps, and social media, but these ways didn’t

In the fast-paced marketing world, where instant results often steal the spotlight, brand awareness is a pivotal stage in a company’s long-term success.  Understanding Brand Awareness The First Step in the Marketing Funnel The initial stage in the marketing funnel involves establishing brand awareness, which is often overlooked by companies eager to jump straight to

The U.S. Hispanic market represents a rapidly growing segment of the American population. It is a demographic that advertisers have historically underserved, but recent data shows that tapping into this market is not just a good idea – it’s essential for brand growth.  The Economic Powerhouse of U.S. Latinos The economic prowess of the U.S.

For 34 years, The Bronx Dominican Day Parade (or La Gran Parada Dominicana De El Bronx in Spanish) has stood powerfully in highlighting the history, food, music, flag, and culture of the Dominican Republic. The organization has made it a tradition for Dominicans and Latin Americans to get together at Grand Concourse every summer to

In today’s fast-paced digital landscape, Twitter has emerged as one of the premier platforms for staying updated on the latest trends and engaging in conversations. While you may already be familiar with the benefits of using Twitter personally, leveraging this platform for your business can open up opportunities.  Twitter boasts a staggering user base of

Outdated branding is branding that impacts your business growth. Every business must have a modern and visually appealing brand that attracts its target audience and shows its unique value proposition. But your business will see negative results when you nod at obsolete branding. Keep reading to discover the negative signs your business shows caused by

Let’s see if we got this right: Your business needed a website, so you got one. Now, your business shares your website on social media. Your business profiles on each platform have a link to your site. Perhaps you share content with the “Link in our bio” text at the end of the caption. Your

LinkedIn is one of the most underrated social media platforms out there. In our years of experience, we’ve noticed how many businesses overlook LinkedIn and prefer using other platforms like Instagram, Facebook, or Twitter. Some enterprises believe their target audience is not on LinkedIn. Others think growing your following with a business page is not

The Brief Our client, Flowbird, partnered with the NYC DOT to bring the ParkNYC app’s improved experience. ParkNYC is an innovative parking solution that allows motorists in New York City to pay for parking via on-street meters. The app offers users multiple payment methods for parking in the city, including on-street MuniMeters, the mobile app,

Mark Zuckerberg, CEO of Facebook, and Adam Mosseri, Head of Instagram, announced a new subscription service for paid verification called Meta Verified. The upcoming paid subscription includes multiple features, such as impersonation protections and live chat support. But the service within this service caught our marketing team’s attention: they promise an increase in reach just

Your business might share content consistently that educates, inspires, or sells your offerings. However, when you share it, crickets. People are not engaging with your content or visiting your website. Your business is not getting the number of new leads you want to turn into customers. You are sharing valuable content, so why are you