CEC
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D&S Agency | Full-service, Bilingual Advertising & Marketing Consulting
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Digital marketing can be a powerful tool to boost any business, but if not handled carefully, it’s easy to make mistakes that can affect your brand’s growth and engagement. Below, we present the 7 deadly sins of digital marketing and strategies to avoid them. 1. Laziness: Not having a clear strategy Posting without a strategy
The 7 Deadly Sins of Digital Marketing (and how to avoid them) Read More »
Why do colors have so much power? The reason colors are so influential lies in how our brains respond to them. The psychology behind color is not an exact science, but it is well supported by studies and experiments showing how colors affect our behavior. For example: Color can trigger emotional responses, such as the
Color Psychology in Marketing: How they influence purchase decisions Read More »
SEO (Search Engine Optimization) is one of the most important strategies for improving a website’s visibility. However, many people believe that achieving a good search engine ranking requires being a technical expert. The truth is, there are many actions you can take to optimize your website without advanced programming knowledge. In this practical guide, we
SEO Made Easy: How to Rank Without Being a Technical Expert Read More »
In a world where traditional advertising faces message saturation, experiential marketing has become a key strategy to capture attention and build customer loyalty. But what exactly is experiential marketing and how can you apply it to your business? In this article, we’ll explore its importance, examples of brands that have successfully implemented it, and tips
Experiential Marketing: How to create memorable campaigns for your customers. Read More »
Interactive storytelling is a dynamic method of creating narratives where the audience becomes an active participant in shaping the story’s progression and outcome. Unlike traditional storytelling, which follows a linear path, interactive storytelling utilizes technology to provide users with choices and pathways that influence the narrative in real-time. How is augmented reality changing the way
Interactive Storytelling: The New Era of Digital Content Read More »
A few weeks ago, our CEO, Sojey Fernández, had the honor of being one of the featured speakers at CEO Talks Innovation RD, an event hosted by its founder, Indhira Báez, designed to connect leaders, entrepreneurs, and SME owners with innovative ideas and effective strategies for business success. The event brought together some of the
CEO Talks Innovation RD: Transform Your Time Into Business Success Read More »
We proudly share that our CEO, Sojey Fernandez, participated in an important forum held at the United Nations Headquarters on May 23. As part of the event, Sojey delivered a compelling speech on the critical link between mental health and peace, development, and education. View this post on Instagram A post shared by D&S Agency
In a world where consumers are increasingly looking to support brands that stand for something meaningful, the concept of Brand Activism has emerged as a powerful trend reshaping the landscape of marketing and branding. Brand activism goes beyond selling products or services; it’s about taking a stance on social, environmental, or political issues that matter
The Impact of Brand Activism: Making Difference Beyond Products Read More »
In the vast world of marketing and advertising, healthcare stands out as a unique niche, requiring careful attention and specialized strategies. Unlike conventional businesses, healthcare marketing is marked by its sensitivity, where every word holds weight, disclaimers are crucial, and precision is paramount. Before we explore the distinctive features that set healthcare marketing apart from
Understanding the difference of Healthcare Marketing from marketing in other industries Read More »
So, you know how there are these fancy AI tools like Canva that make it super easy to whip up cool graphics for your business? They’re like magic wands for creating visuals in no time. But here’s the thing: are they enough, or should you still consider bringing in a branding agency? Okay, let’s start
Should You Rely on AI or Hire a Branding Pro? Let’s Talk About It. Read More »
In today’s digital world, where things keep changing and customer habits evolve, businesses face a lot of challenges. Among these challenges, there’s one important thing that many companies don’t pay enough attention to: their marketing strategy. Even though there are many ways and tools for brands to stand out, a lot of them don’t fully
In a world where exceptional leaders are driven by a passion for community and a deep commitment to making a difference, Sojey Fernandez, our CEO, shines brightly. It’s not every day we get to celebrate this kind of leadership. That’s why we’re beyond excited to share news about Sojey, who has recently been honored with
Nowadays, shopping isn’t just in stores or online; it’s both at once. This mix-up has made “omnichannel” a key approach for businesses that want to give customers a smooth and unified shopping experience. In the past, companies used different ways to reach customers, like stores, websites, mobile apps, and social media, but these ways didn’t
Navigating the Omnichannel Universe Read More »
In the fast-paced marketing world, where instant results often steal the spotlight, brand awareness is a pivotal stage in a company’s long-term success. Understanding Brand Awareness The First Step in the Marketing Funnel The initial stage in the marketing funnel involves establishing brand awareness, which is often overlooked by companies eager to jump straight to
The Power of Brand Awareness in an Evolving Marketing Landscape Read More »
The U.S. Hispanic market represents a rapidly growing segment of the American population. It is a demographic that advertisers have historically underserved, but recent data shows that tapping into this market is not just a good idea – it’s essential for brand growth. The Economic Powerhouse of U.S. Latinos The economic prowess of the U.S.
The Importance of Tapping into the U.S. Hispanic Market and How To Do it Right Read More »
Carlos’s episode is one of our most vulnerable episodes. He’s an entrepreneur dedicated to sharing his knowledge and ideas through his brand. In this episode, he was open about his story and addiction, leading him through difficult times. After overcoming his struggles, Tatis helps others who also battle with addictions. He shares how there is always an option and opportunities behind unopened doors.
Throughout the episode, he demonstrates how optimistic he is. In the clip above, Tatis shares that he looks forward to doing things out of his comfort zone since it helps him to get closer to his goals.
If you struggled to start a business by yourself, you are not alone. Racelly is a businesswoman known for her beauty salon, Racelly Hair. She faced personal, professional, and family-related challenges throughout her life. However, she persevered to start multiple projects and continue growing her salon. Although it was hard, she showed up to her salon full of charisma and professionalism, creating a happy and friendly environment for her clients.
Our audience loved Racelly’s wise words. One of our favorite moments in this episode was her message to small business owners who struggle to start and develop their businesses. As shown in the clip above, Racelly perceives challenging times as an advantage to learn, grow and innovate.
Qiana Aviles is the brains behind multiple businesses, including Nail Lounge, Face and Body, Vida Hair Growth, and On Her The Brand. In this particular episode, she guides us on her path of establishing her thriving enterprises. Moreover, she reveals her aspiration to motivate fellow women entrepreneurs to chase their dreams and goals while providing invaluable support to numerous individuals during challenging times.
One of our favorite moments of this episode is when Qiana shares how she went behind her mom’s back and created an e-commerce website to sell the products of what we know as Vida Hair Growth. Check it out in the clip above.
For 34 years, The Bronx Dominican Day Parade (or La Gran Parada Dominicana De El Bronx in Spanish) has stood powerfully in highlighting the history, food, music, flag, and culture of the Dominican Republic. The organization has made it a tradition for Dominicans and Latin Americans to get together at Grand Concourse every summer to
How We Rebranded the Bronx Dominican Parade Read More »