D&S Agency | Full-service, Bilingual Advertising & Marketing Consulting

March 2025

The 7 Deadly Sins of Digital Marketing (and how to avoid them)

Digital marketing can be a powerful tool to boost any business, but if not handled carefully, it’s easy to make mistakes that can affect your brand’s growth and engagement. Below, we present the 7 deadly sins of digital marketing and strategies to avoid them. 1. Laziness: Not having a clear strategy Posting without a strategy […]

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Color Psychology in Marketing: How they influence purchase decisions

Why do colors have so much power?  The reason colors are so influential lies in how our brains respond to them. The psychology behind color is not an exact science, but it is well supported by studies and experiments showing how colors affect our behavior. For example: Color can trigger emotional responses, such as the

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