ParkNYC

ParkNYC is the way that motorists in New York City pay for parking. From on-street munimeters to the new and improved app, ParkNYC makes paying for parking easy and convenient.

Working with our client, Flowbird, we designed a new website, refreshed the existing ParkNYC brand identity, and created all new marketing materials including flyers, stickers, digital ads, and other promotional content.

Original Logo

The following logo is constructed based on a visual cube element, applied in perspective view that shows two faces. The first/left face is colored in blue and includes the letter “P” in capital letter in white, using 80% of the space. The second/right face is colored in orange an dincludes the text “PARK” in capital letters, on the first line and “NYC” in capital letters on the second line.

A 5th element of 3 thick horizontal curved lines, representing a “signal symbol” is placed above the cube, aligned in center.

Our COLORS

Color Palette

Without straying away from the original brand concept, we were able to expand on the color palette and bring new fonts to give this brand a new look and feel that existing users would still recognize and relate to.

We incorporated new graphic elements and visual aids along with the bold new color palette to modernize the brand’s look, without overwhelming the audience. This translated beautifully to the new website as well, bringing the aesthetic into the 21st century!

Graphic Assets

Website

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