ParkNYC Project ParkNYC ProjectCompany OverviewWe want to learn details about your company, its history, and its philosophy. These details will help us in many aspects such as the website information and the digital strategy. What is the history of your company? Please indicate the company address to be listed on the siteAccess & WebsiteHere are details we need to develop your new website. In the following box, please provide the credentials to the domain. We will need full access to work on the site. You can create a username, password, and link for D&S Agency.Will the FAQ of the current website stay as is, or will you add/remove questions?Yes, we will use all of themNo, we will indicate which ones to add/removeWe recommend adding an automatic translation to your website. Besides English, what other languages would you like your website to be available?Do you have previous images, graphs and content that you want on your new site?YesNoWill the city provide a bank of images and/or videos to ParkNYC, or will D&S Agency provide these?Yes, the city will provide themNo, we will need D&S Agency to provide theseWhat are the most important calls-to-action(s) on your site?Will ParkNYC use the same Terms & Conditions, Privacy Policy and Legal Notice found on the current website or will these change?Yes, we will use the ones on the current siteNo, we will make changes to the ones on the current siteNot sure, we will verify thisBranding & StrategyWe want to learn more about your company and perception, its target audience, and its competition.Who is the target audience of your company? If you have multiple, please list them by the most important to least. How would you like your target audience to perceive ParkNYC?Have you had a negative experience with your current image? Why?Who are your main competitors?What differentiates you from the competition?What are the company's mission, vision, and values?What are your company's strengths, opportunities, weaknesses and threats?What would you like your target audience to think when they see your social media profile?What is the message you would like to give through your social media?Would someone from ParkNYC be willing to have a presence on social media? This can include appearing in stories, and creating Reels which we can develop scripts.Is there a type of content you would like to experiment with? (Example, humor).
