{"id":7955,"date":"2023-03-29T09:11:12","date_gmt":"2023-03-29T13:11:12","guid":{"rendered":"http:\/\/dsagencyny.com\/el-poder-del-marketing-por-correo-electronico\/"},"modified":"2023-03-29T09:11:12","modified_gmt":"2023-03-29T13:11:12","slug":"el-poder-del-marketing-por-correo-electronico","status":"publish","type":"post","link":"https:\/\/dsagencyny.com\/es\/el-poder-del-marketing-por-correo-electronico\/","title":{"rendered":"El poder del marketing por correo electr\u00f3nico"},"content":{"rendered":"\t\t
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Para muchas peque\u00f1as empresas, el marketing por correo electr\u00f3nico puede ser la clave del \u00e9xito, pero debe hacerse correctamente para superar los filtros de spam y conseguir ventas. Los factores importantes de una campa\u00f1a de marketing por correo electr\u00f3nico son el contenido, el dise\u00f1o, la personalizaci\u00f3n y la retenci\u00f3n.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Contenido:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cuando empiece a pensar en su contenido, deber\u00eda empezar a pensar por qu\u00e9 est\u00e1 lanzando la campa\u00f1a en primer lugar. Su contenido debe adaptarse a su empresa, su sector y sus compradores. Si usted es un negocio que vende a otros negocios, usted debe poner el negocio y la industria para el contenido orientado y ofertas. Sin embargo, si usted vende directamente a los consumidores, por ejemplo, si usted est\u00e1 en la industria de la ropa, vas a querer estar diciendo a su contenido para centrarse en el contenido que no requiere conocimientos espec\u00edficos de la industria. La clave de una buena campa\u00f1a de marketing reside en adaptar el contenido al destinatario del correo electr\u00f3nico y llenar las bandejas de entrada de la gente con cosas que sean relevantes tanto para ellos como para usted.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dise\u00f1o:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Los correos electr\u00f3nicos mal dise\u00f1ados son dif\u00edciles de navegar y rara vez conducen a una venta. Es muy importante, sea cual sea tu sector, tener un correo electr\u00f3nico bien dise\u00f1ado que refleje tu marca, refleje tu sector y refleje el contenido de tu correo electr\u00f3nico. El dise\u00f1o es clave para la experiencia del usuario y la experiencia del usuario es la clave del \u00e9xito. Un correo electr\u00f3nico bien dise\u00f1ado debe ser visualmente f\u00e1cil de navegar, debe organizar la informaci\u00f3n de forma que sea f\u00e1cil de entender y debe reflejar fielmente la est\u00e9tica visual de su empresa.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Personalizaci\u00f3n:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dependiendo de su sector, la personalizaci\u00f3n es vital para una campa\u00f1a de marketing por correo electr\u00f3nico. La personalizaci\u00f3n es importante porque es uno de los medios para sortear un filtro de spam. Adem\u00e1s, los seres humanos se sienten m\u00e1s atra\u00eddos por los nombres que por las marcas que aparecen en su bandeja de entrada. Obviamente, si su correo electr\u00f3nico es estrictamente promocional para ventas, por ejemplo, si usted es una empresa de ropa que anuncia una venta, es probable que no utilice un nombre personal en la l\u00ednea del remitente. Sin embargo, en las peque\u00f1as empresas, dado que suelen ser m\u00e1s personales y estar m\u00e1s conectadas, utilizar un nombre personal en lugar de una marca suele ser m\u00e1s aceptable e importante. El uso de nombres propios tambi\u00e9n es muy importante en las campa\u00f1as de llamada a la acci\u00f3n. As\u00ed que, dependiendo de su sector, considere la posibilidad de personalizar el correo electr\u00f3nico. Aunque no siempre es necesario, puede marcar una gran diferencia.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Retenci\u00f3n:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Su campa\u00f1a de correo electr\u00f3nico no puede tener \u00e9xito si no retiene a los clientes. Realizar an\u00e1lisis y utilizar indicadores clave de rendimiento en sus campa\u00f1as es muy importante para garantizar el \u00e9xito de sus esfuerzos. Para muchas empresas, el marketing por correo electr\u00f3nico puede ser muy \u00fatil. Sin embargo, es importante hacer un seguimiento de esa utilidad para asegurarse de que obtiene de las campa\u00f1as de correo electr\u00f3nico lo que invierte en ellas. <\/p>\n

En D&S Agency, estamos aqu\u00ed para ayudarle con todas sus necesidades de marketing por correo electr\u00f3nico. P\u00f3ngase en contacto con nosotros en info@dsagencyny.com.<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Me encanta, bien hecho.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Para muchas peque\u00f1as empresas, el marketing por correo electr\u00f3nico puede ser la clave del \u00e9xito, pero debe hacerse correctamente para superar los filtros de spam y conseguir ventas. Los factores importantes de una campa\u00f1a de marketing por correo electr\u00f3nico son el contenido, el dise\u00f1o, la personalizaci\u00f3n y la retenci\u00f3n. Contenido: Cuando empiece a pensar en […]<\/p>\n","protected":false},"author":10,"featured_media":7956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61],"tags":[],"class_list":["post-7955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es"],"yoast_head":"\nEl poder del marketing por correo electr\u00f3nico - D&S Agency | Full-service, Bilingual Advertising & Marketing Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dsagencyny.com\/es\/el-poder-del-marketing-por-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El poder del marketing por correo electr\u00f3nico - D&S Agency | Full-service, Bilingual Advertising & Marketing Consulting\" \/>\n<meta property=\"og:description\" content=\"Para muchas peque\u00f1as empresas, el marketing por correo electr\u00f3nico puede ser la clave del \u00e9xito, pero debe hacerse correctamente para superar los filtros de spam y conseguir ventas. 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