{"id":8733,"date":"2023-08-01T17:16:42","date_gmt":"2023-08-01T21:16:42","guid":{"rendered":"https:\/\/dsagencyny.com\/?page_id=8733"},"modified":"2023-09-08T09:45:12","modified_gmt":"2023-09-08T13:45:12","slug":"small-is-the-new-big-gtcis","status":"publish","type":"page","link":"https:\/\/dsagencyny.com\/es\/small-is-the-new-big-gtcis\/","title":{"rendered":"Small is the New Big (GTCIS)"},"content":{"rendered":"\t\t
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HOW WE MADE A POSITIVE IMPACT FOR SMALL BUSINESSES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Good Things Come In Small Businesses (GTCISB).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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GTCISB<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the spring of 2020, COVID-19 forced businesses in the US to shut down. The pandemic heavily impacted small business owners, and in 2023 some are still recovering from it. But the pandemic did not stop us from moving forward. In fact, <\/span>4.4 million businesses were created in the U.S.<\/span><\/a> alone in 2020.\u00a0<\/span><\/p>

As a small business, we have always loved supporting other small businesses through our services, social media content, conferences, and events. We thrive on sharing brands\u2019 stories, amplifying their voices, and shedding light on their journey. Our CEO, Sojey Fern\u00e1ndez, had wanted to make her podcast, <\/span>Unfiltered CEO<\/span><\/a> (or CEO Sin Filtro in Spanish), a reality. Her podcast is another space to empower people by sharing the reality of being entrepreneurs and business owners.\u00a0<\/span><\/p>

That is why in 2020, our marketing team decided to combine our CEO\u2019s dream podcast and our passion for supporting small businesses. And so, we created Good Things Come In Small Businesses. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How We Made This Campaign a Reality<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After coming up with the idea of GTCISB, we went into production. We defined the topics we wanted to discuss with our guests, including their stories, experiences, and pandemic-related challenges. Also, we strategized on acquiring guests, teasers, and launch campaigns. Our CEO made a video about the campaign and encouraged small businesses to apply as a guest on the podcast to share their stories. Additionally, we made multiple posts on social media, generating awareness about participating in this project, and we got numerous people interested in being part of it.<\/p>

When launching GTCISB, visibility was one of our goals. Therefore, we created a teaser before posting each episode and clips after its release. We shared the episodes, previews, and clips on our Instagram, Facebook, and LinkedIn pages. Moreover, we implemented employee advocacy where members of the D&S team shared the campaign for further awareness and to show support.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A post shared by Sojey Fernandez (@sojeyfernandez)<\/a><\/p><\/div><\/blockquote>